Jōvan is a brand with a longstanding history. Since 1972, Jōvan has been a fragrance leader. Its Musk fragrance continues to be a best-selling Musk brand in broad distribution. Jōvan’s early marketing campaigns became industry benchmarks and, during the Rolling Stones’ 1981 “Tattoo You” Tour, it was the first-ever fragrance to sponsor a rock band. Today, Jōvan’s appeal can be attributed to its abiding sensuality, and down-to-earth values.

The earliest edition was created in 1968 and the newest is from 2017. Jovan fragrances were made in collaboration with perfumers Murray Moscona, Domitille Bertier and Nadège Le Garlantezec.