Recognized as one of the most influential fashion houses, the brand became a premium status symbol in the 1990’s and simultaneously has managed to do the same for luxury fragrances since 2003.

Popular perfumes include PRADA for women, Tendre, Prada Amber pour Homme, Infusion d’Iris, and Prada Candy for women, which recently won a FIFI Award for Luxe Women’s Packaging.