“Everything comes from my obsession with scents: my memory is primarily olfactive so, for me, my sense of smell is my memory. I thought that, deep down, perfume is that thing that even with your eyes closed, brings you to a precise moment in space and time.
When we began to work on Gucci Mémoire d’une Odeur, I tried to imagine the recollection of a scent that couldn’t easily be identified; a hybrid scent that resembles memory as much as possible,” Alessandro Michele. Scent is in our subconscious, attached to fragments of moments lived, coloring them with emotions of all-consuming joy, of intense love, or overwhelming sadness. A scent can gift a moment again, so an experience from the past can be relived in the now.
