These scents are not brand new as they have been launched before during the spring season in previous years. However, the Jo Malone cherry blossom series are traditionally very limited and gets wiped out very quickly once they are launched.
What’s new is that compared to the previous years, the Blossom Girls series also speaks to a more youthful audience with its vibrant colours and packaging design.
The Sakura Cherry Blossom cologne is composed of cherry blossom in layers with a hint of citrus.