It is a fragrance illuminated by the vibrant smile of flowers and citrus fruits, the smooth caress of woods and the serenity of musks; a fragrance with a thousand nuances and facets, yet crystal-clear.
Dior perfumer François Demachy said: “JOY by Dior expresses this remarkable feeling of joy by offering an olfactive interpretation of light.
An intimate signature, the clear and powdery whisper of musks creates a tender and sensual skin-on-skin effect.”
The bottle is of a simple shape, crystal and soft pink, jewel-like. The face of the advertising campaign is actress Jennifer Lawrence.