The composition of Katy Perry Purr is developed by Firmenich perfumer house, combining top notes of peach, forbidden apple, gardenia and green bamboo with the heart of jasmine, pink freesia and Bulgarian rose and the base of vanilla orchid, creamy sandalwood, white amber, coconut and musk.
The image of the bottle is in the form of a cat with eyes like jewels, colored in metallic shades of lavender.
The advertising poster, signed by Miles Aldridge, shows the famous pop star dressed in a pink and purple latex cat suit playing with a huge ball of wool.