French tennis player Rene Lacoste created his first polo shirt in 1927. Its code is L.12.12. (“L” stands for Lacoste, the number 1 symbolizes the “Petit Piqué” material used, 2 represents short sleeves and 12 is the number of prototypes made before the final product). Lacoste launches three new masculine fragrances inspired by their polo shirts. Three perfumes match three colors of the polos: white, blue and green.
Three new men’s fragrances L.12.12. White, L.12.12. Blue and L.12.12. Green, in addition to a common sporting note, each possesses a different olfactory character. White represents simplicity, elegance and freshness, blue symbolizes intensity, aquatic life and manhood, and green stands for nature and good vibrations.
L.12.12. Blue is an intense and masculine aromatic scent of fern, which opens with peppermint extract and grapefruit, complemented with aromatic sage, orange blossom, patchouli and oak moss.
Lacoste L.12.12. design is simple and elegant with the brand’s sophistication and symbolism. The bottles are sleek and minimalistic with a distinctive logo of the brand – the famous crocodile embroidered cloth. The texture on the surface of the bottle reminds of that of a polo shirt.