At the beginning of 2014 Lancome is presenting a new version of the popular perfume La Vie Est Belle as EDT by transforming and shaping the composition towards lighter and more gourmet shades. The new version will be launched in spring and the composition will be perfect for that period of year.
In the latest version the accent lies on essences of magnolia as key ingredient of the composition set in an elegant powdery embrace of iris Pallida known as the key note of the original perfume – La Vie Est Belle Eau de Parfum edition and white flowers absolute that contributes to softness and sensuality of the composition.
Magnolia is one of the first flowers to announce spring and blossom its graceful petals. As a symbol of beauty and youth, magnolia in this fragrance mixes its aromas with warm, subtle and gourmet blend prepared in delicate way to warm us up, embrace and express the beauty of floral bouquet built of precious iris and white flowers.
Carefully selected flowers of the new composition reveal the joy and energy of awakening of spring and the beginning of a new natural cycle showing us their powdery and delicate gourmet face sweetened enough to elicit a smile and a feeling of happiness. Depth and warmth are provided by elegant patchouli and soft vanilla and gourmet face is revealed by almonds, pralines, sugar syrup and tonka.
The new fragrance of the La Vie Est Belle collection is signed by perfumers Anne Flipo and Dominique Ropion. Face of the advertising campaign is still smiling Julia Roberts, and her fragrance was eternalized by Carter Smith. Actress Julia Roberts has been cover face of La Vie Est Belle collection since presentation of the first fragrance in 2012 and now we’ll see her on new photos of the advertising campaign prepared for spring 2014 promoting the new floral fragrance with sophisticated gourmet charm.
La Vie Est Belle L’Eau de Toilette arrives in characteristic form of heavy glass flacon decorated with an airy silver bow ribbon on the neck of the bottle. Liquid of the new fragrance is luminous pink.