Eros was created by Aurelien Guichard of Givaudan and it was announced as fresh, woody and slightly oriental. The fragrance includes mint oil combined with green apple and Italian lemon.
Warmth is provided by tonka mixed with Venezuelan ambroxan and geranium flowers giving a fougere twist to the fragrance this way.
Flacon of the new fragrance for men Eros is created of turquoise color glass with head of Medusa on the body of the bottle and on its top. The fragrance is available as 50 and 100 ml EDT, along with accompanying perfumed body care products.
Face of the advertising campaign is Brian Shimansky, while photographers are Mert & Marcus.
Donatella wanted a man-gladiator for the new campaign, who is fighting for what he wants, fighting for his goals. “This is a fragrance for a man who is his own master. He is a hero: a man who defends their ideas and goals.” – stated Donatella Versace. The fragrance will premiere at TFWA 2012 in Cannes.