The Story

Jo Malone London is a British fragrance house celebrated for its elegant simplicity and timeless scents. The brand was founded by Jo Malone, who discovered her love for fragrance as a child while experimenting with flowers from her family garden.

Before starting her brand, she worked as a florist by day and a beautician by night. Her breakthrough came when she created a Nutmeg & Ginger bath oil as a gift for clients—so well-loved it led to endless reorders.

In 1994, Jo opened her first boutique in London, followed by a flagship store on Sloane Street in 1999.

Innovation in Fragrance

Jo Malone transformed the fragrance world with the idea of fragrance combining. Each scent was designed to be worn alone or layered, allowing wearers to create a personal signature blend.

The fragrances, often built around a single note or a simple pairing, became instantly recognizable for their elegance and versatility.

Packaged in the brand’s iconic cream and black design, Jo Malone London captured a balance of subtlety and sophistication.

Global Recognition

The brand’s success drew the attention of Estée Lauder Companies, which acquired Jo Malone London in 1999. With their support, the brand expanded worldwide while maintaining its distinct identity. In 2015,

Jo Malone opened its first boutique in the Philippines, quickly winning the hearts of fragrance lovers with its unique blends.

Today, Jo Malone London continues to collaborate with world-renowned perfumers, creating scents that embody artistry, individuality, and refined British style.