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“Mr. Burberry is a structure of a classic aromatic fougère that has inspired so many famous fragrances, but this has been totally remodeled and remastered to introduce a radically contemporary creation in its proportions and ingredients.” wwd The composition is announced as woody – herbal.
Fresh, crafted top notes of crisp zesty grapefruit are cut with a seductive base of earthy vetiver and smoky guaiacwood.
The bottle is inspired by the iconic black Burberry trench coat—its quality, craftsmanship, style, and timeless appeal. The weighted cap references horn-look buttons, while a hand-tied knot in English-woven gabardine sits around the neck.
Its ingredients are inspired by tradition of British perfumery. It opens with zesty accords of grapefruit, cardamom and tarragon.
The heart notes include birch leaf, nutmeg oil and cedar, followed by the base of sandalwood, vetiver and guaiac wood.
The neck of the glass bottles is decorated with the same gabardine material Burberry uses to make its amous trenchcoats. The face of the campaign is Josh Whitehouse, accompanied by, Amber Anderson, and shot by Steve McQueen.
https://youtu.be/JDVszYWJ3XI
