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“Jasmine is famous in perfumery. The question was, how could we do it in a Jo Malone London way? We travelled to India in search of jasmine sambac – the queen of all jasmine. Combined with the unexpected notes of marigold, it became a warm and addictive floral fragrance. Perfect for Cologne Intense.” – Céline Roux, Head of Fragrance Development
The fragrance is created in collaboration of Celine Roux and a Master perfumer Mathilde Bijaoui as a fresh and unexpected combination of flowers, noble jasmine sambac and lovely marigold. What’s so unique about jasmine sambac? Céline: “It’s the queen of jasmine in India, the one people adorn their hair with and use in cultural rituals.
The blossoms are picked at dawn, by women who treat the buds like precious jewels. The flowers are then transported to the market, where their arrival is so eagerly awaited.
The energy there is just captivating. I loved the juxtaposition of the colourful market against the calm of the jasmine fields. In terms of scent, jasmine sambac has a very pretty, light floral feel.” Mathilde: “It has hints of orange blossom and fresh honey with a dewy, natural facet that feels quite youthful. The challenge was to make this Cologne Intense smell as close to the flower as possible – but recreating the scent of nature is what I love most about my job.”
